By M. Scott Bowen
The Michigan Lottery’s Club Keno game has one of the most avid and loyal player followings of any Lottery game, representing about 20 percent of total player ticket purchases. The popularity of the game comes from the variety of play options it gives players, plus its social aspect. We hear time and again from players who have made visiting their favorite restaurant or tavern and playing Club Keno with friends a part of their regular routine.
The popularity of Club Keno is sure to surge during September when the popular Doubler Days promotion returns. From Sept. 1 through Sept. 30, each Club Keno ticket purchased is eligible for the Doubler. The Doubler feature will be printed at random on Club Keno tickets and will double the base game and Kicker prizes for players, all without any additional cost.
This popular promotion has a track record of generating excitement among players and retailers. During the most recent Doubler Days promotion in March, Club Keno sales increased by 14 percent or about $6.9 million compared to the same time period in in 2014.
Doubler Days offers double benefits to retailers, with increased sales and redemption commissions.
Tickets must be valid Club Keno winners to be eligible for double winnings. Receiving a Doubler message alone does not denote a win. If a player purchases a multi-draw ticket and receives a Doubler message, all winnings for all the drawings on that ticket are doubled.
NEW INSTANT TICKETS: This ticket goes on sale Aug. 4:
IG # 723 $1,000,000 Jackpot $10
NEW PULL TABS TICKETS: These tickets go on sale Aug. 4:
MI # 559 Money Night Lights $1
INSTANT GAMES SET TO EXPIRE:
IG # 638 Cherry Blast Tripler $2
IG # 657 Fire & Ice $5
IG # 676 Monopoly Jackpot $5
IG # 660 Cash Multiplier $5
PULL TABS GAMES SET TO EXPIRE:
MI # 515 Lucky Bars $.50
MI # 519 The Golden Ticket $1
MI # 539 $10,000 Explosion $2
MI # 594 Rollin’ Dice $.50
TICKET ACTIVATION: Retailers are reminded to activate all game tickets before putting them on sale to ensure winning tickets may be redeemed by players.
About 97 cents of every dollar spent on Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players and commissions to retailers. In the 2014 fiscal year, the Lottery’s contribution to Michigan’s public schools was $742.8 million. Since it began in 1972, the Lottery has contributed nearly $19 billion to education in Michigan. For additional information, follow the Michigan Lottery on Facebook, Twitter and online at www.michiganlottery.com.