Four Ways to Break Your Prospect’s Preoccupation Barrier and Be Seen & Heard

By Daron Powers

You’ve spent a lot of time, effort and money trying to communicate the right message to your prospects.

Now if they would just stop doing what they do and pay attention to you, your offer and your brilliant marketing then you could help them to improve their condition, right? Well listen up and…

Put the Remote Control Down!
How do you break through preoccupation and get your prospect’s attention? My daughter stands in front of the TV and says, “Dad turn off the TV and put the remote control down!”

That works for her. However, you may want to answer these starter questions to reveal marketing clues about your prospects.

ONE What methods do you use in your promotions, advertising and brochures to effectively interrupt the preoccupied prospect? How do you consistently get your targets attention? Is it working? How do you know for sure?

Hint: Your marketing should contain powerful “hot-button” related headlines. They should tie to benefits or problems your product or service provides.

TWO Once interrupted, what methods have you developed to keep your prospect engaged sufficiently long enough that you can begin to educate them on the value of your product/service?

Hint: People don’t want to be sold as much as they would like to buy based on an educated decision. If they are not ready to buy today then find a way to educate them now and over time.

THREE What’s your offer? Is it articulated in a way that’s low risk upfront and provides an opportunity to build trust? Or, is it a buy it all now or nothing proposition?

Hint: This article for the MBPA is a no-risk educational offer. It’s designed to create real informational value and provide some insight into what the MBPA can offer to help you grow your business.

FOUR Are your promotional materials designed to primarily get the sale now? This is also known as “cherry picking” the low hanging fruit. Or are your materials intended to get the prospect on an educational spectrum where you then systematically follow up and educate them with a targeted message over time? One day your prospect will be ready. If you follow up correctly, build trust, offer real value, then likely you’ll get the call.

Hint: Marketing is like dating. You build trust gradually until you’ve earned the right to go to the next step.

Daron Powers consults and speaks with professionals, small, midsized and fortune 500 companies and collaborates with businesses to develop and refine marketing strategy/plans, content for websites, article writing, online videos, web marketing, sales presentations, selling tools, etc. Visit his two websites: DaronPowers.com and OnlineVideoPower.com. Email: info@OnlineVideoPower.com. Phone: 248-470-8379